Itasha enables car owners to turn their cars from boring to fan art

Japan has a strong heritage in not only pop art (like anime and manga), but also mobility, with inventive staples like Onikyan car wheels and Dekotora Trucks.

And what happens when you bring those two together? Itasha.

This is a car styling trend that emerged in the 1980s, but has been given a fresh lease of life with new car breeds and emerging tech. Itasha means literally painful or cringeworthy in Japanese, and refers specifically to vehicles that have been decorated with anime, manga, or video game characters.