Earlier in the month, WhatsApp informed users of a policy change through a pop-up in the app. The new shift allowed WhatsApp to integrate better with the Facebook family of services and paved the way for businesses to interact with their customers.
Retaliation from the Indian government should concern WhatsApp as it’s the app’s biggest market with more than 400 million users. The Facebook-owned company aims to earn money through its commercial partnerships on WhatsApp Business. However, if it has to change the policy, it might have to alter its way of interacting with commercial customers.
In the past, WhatsApp has strictly refused to entertain requests to break encryption from the Indian government by presenting a privacy-first face. Now that the app’s being questioned for its privacy practices, we’ll have to see if it rejects the government’s proposal again.