Here’s why Google’s leaked 1080p Chromecast makes sense

A report by Protocol today claimed that Google is working on a new ‘Chromecast HD’ with a remote and the Google TV platform. It’s expected to be the first model to support the AV1 codec. Yes, the company just launched a new Chromecast in late 2020, but this rumored one has a trick up its sleeve: it’s almost certainly going to be dirt cheap — likely around the $30 price range, and perhaps even less.

It’s also going to be just 1080p, which might seem weird in 2022. But from where I’m standing, a super cheap Chromecast makes a whole lot of sense.

Google’s original Chromecast was one of the most influential pieces of hardware of the streaming age. It launched at just 35 bucks, and the Chromecast protocol changed the way we used our phones to interact with our TVs. In one fell swoop, the Chromecast made streaming content to a TV accessible to almost anyone with an HDMI input.

It was precisely the low price that made the Chromecast work. Streaming devices used to be pricey add-ons — a Roku or Apple TV cost two or three times at much at the time — while the Chromecast was practically an impulse buy. But the streaming market is different now. The current $30 Chromecast doesn’t have quite the same appeal when the Amazon Fire Stick and Roku Express, both of which have a remote and a proper user interface, can be bought new for just $20 and $25 respectively.


Meanwhile, the 2020 Chromecast with Google TV isn’t exactly expensive at $50, and the difference between a $50 dongle and a $30-ish one might not seem huge, but it’s enough to turn people toward other options (and Google’s doesn’t have quite the fanatical clout that Apple does to compel people to buy the $179 Apple TV 4K). Tech nerds can argue about which interface and hardware are the best, but for the casual buyer, what matters is how much content you get for your dollar. Considering all of these devices will get you largely the same shows and movies, price then becomes the deciding factor.